Mobile App Design – A Step by Step Approach to Building the Perfect App

The mobile phone industry has come a long way in the last decade; smartphones today enable people to stay in touch round- the-clock and allow them to communicate and collaborate in real time. With smartphones, people can conduct meetings, socialize with friends and family over social networks and enjoy a multitude of apps for entertainment purposes.

Wooing the Audience at Large

Creating a lasting impression in the minds of customers is one of the most vital components of an organization’s marketing strategy. In order to woo the customers and provide a gratifying user experience, companies the world over are looking to build mobile apps for a wide range of purposes, from weather apps to games, news sites, banking, music, books, ticket purchases, magazines, location services etc. To achieve this, app designing companies are working closely with customers to understand their specific requirements and build tailored solutions that fulfill their needs.

The Need for Capable Designers

With intense competition gripping the smartphone industry, adopting a unique value proposition is the only way to achieve enhanced business productivity. Companies today boast of a large pool of creative graphics and multimedia designers that have significant experience in a wide array of multimedia technologies and web standards. Using integrated multimedia and graphic designing techniques, these extremely talented and brilliant app developers communicate their ideas, products and services to the target market by building a wide range of customized apps on various platforms.

Building a Mobile App from Scratch

Building an app that meets the specific needs of a select audience requires sufficient preparation and planning. In order to build a mobile app from scratch, follow the below guide that offers a step-by-step approach:

  • Define the Goal: While having an idea for an app in mind is a great starting point, it is important to understand and define the purpose of the app. Evaluating the audience, understanding the core appeal of the app, ascertaining the problem that the app is expected to solve and describing a clear goal for the app is essential to ensure app success.
  • Conceptualize your App: Once the purpose of the app is clear, the next step is to conceptualize and visualize the app.  Listing down the features the app is going to possess and a rough sketch of the user interface will help in developing the app in later stages. Also decide on your app model: will the app be available for free or if the user will be charged for using it?
  • Conduct Detailed Research: While having a clear goal in mind is important, it is also essential to conduct detailed research to find out if there are other apps in the market fulfilling the same need. Next, collecting information on the design of the app and the technical requirements of the app is crucial. Check for feasibility of the app from a technical standpoint and plan in advance for workarounds. Think about what strategy you will undertake to get the app into the market. It is also important to have a rough idea of the costs that will be involved in order to monetize and market your app.
  • Understand Legal and App Store Constraints: While doing a due-diligence on the technical and marketing aspects of the app is crucial, it is also necessary to look into legal constraints. Check for government rules and regulations in your country and make sure you meet all the requirements. Also get a fair idea of the rules laid down by app stores and ensure your app is fit to be a part of them.
  • Construct a Prototype: Getting ideas and features together is a good step towards creating a storyboard. Using online tools, you can develop a mockup or prototype of your app and try out various permutations and combinations to develop the user interface of your app. Use free graphics and designing tools to add and place graphics and buttons and see how navigation will work. Wire all the elements together and test your prototype.
  • Outline the Backend: Once the prototype is ready and reviewed, it’s time to define the backend structure of your app. Draw a sketch of your servers, decide what APIs you will use, and finalize on the coding language. Modify your structure if there are any technical limitations and re-design the structure of the app. Review the prototype and test it again for functionality and user-experience.
  • Build the App: Once all the elements of your app are on paper, you can start building the app. Code your program, set up the servers, databases and APIs and build the app using the prototype as reference. Build each individual screen for the app to ensure the perfect user interface.
  • Test the App: Testing is one of the most important pillars of a successful app. Once your designer has built the app, it’s up for a few rounds of testing. Test your app for various aspects like performance, load, security, and user experience.
  • Review and Refine: Post the testing phase, it is essential to have a re-look at all the elements of the app and check if everything is in place. Make a few team members use and app and get feedback on the experience. Tweak elements that cause a problem and refine your app design. Monitor the performance again until the app performs to expected levels.
  • Go Live: Once all aspects of the app are in order, it is now time to launch the app. Make the app available on the various app stores and start marketing your app to ensure greater reach and widespread success.

Driving Innovation

With smartphones becoming an indispensable part of people’s lives, businesses today are looking at mobile phones as an opportunity to drive innovation. By incorporating the latest tools, technologies and mobile concepts, you can build high-quality apps that not only offer great functionality but also provide a delightful user experience.

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