How to develop a successful telemedicine app? A comprehensive guide and cost breakup
As per the reports of most experts in digital healthcare solutions, the telemedicine market worldwide is destined to grow in leaps and bounds in the immediate future. The COVID pandemic and the lockdown measures fueled this growth prospect further as patients increasingly feel it safe to consult doctors through web and mobile apps instead of visiting in person. No wonder any expert telemedicine app development company is flooded with development queries these days.
Let's begin our discussion by mentioning the key advantages of telemedicine apps for healthcare providers and patients.
Primarily we should mention the benefits offered by the telemedicine apps to the patients. Here we mention the patient benefits from a telemedicine app.
Telemedicine apps, in many ways, boost professionalism and medical service quality and come as a great boost to the entire healthcare sector. Here we mention the key benefits of telemedicine app for doctors and healthcare providers.
There can be no doubt that telemedicine apps will play the biggest role in the growth and ever-increasing importance of digital healthcare. As a healthcare solution, if you want to take this opportunity and build your telemedicine app to cater to your patients, you need to harness a great app idea that can be useful,hire an expert mobile app development company that can shape the idea with the appropriate choice of features and technology stack, ensure optimum app performance with testing, make a big launch and successfully market the app to reach your audience.
Covering all these steps here, we will provide you with a comprehensive step-by-step guide to develop a telemedicine app. We will also provide you with a rough estimation of the development cost of a telemedicine app.
Certain features are elementary in character and define the services offered by your app, and other features are secondary and can be added with subsequent updates. Whether you want to build a doctor's on-demand app or just a remote appointment booking app, you need to segregate the features as per priority. The first kind of features are must-have ones for an MVP (Minimum Viable Project) app, and the second type of feature can be included with subsequent updates as per the user feedback. Let's look at these features.
Telemedicine MVP App Features
The MVP app version comes with the basic and must-have features defining the core usefulness of an app. After you launch the app with the basic features that define the app's core functionality, you can further add more features through subsequent updates. Thanks to the MVP approach, you can gradually make value additions gradually over time while keeping things under control. To develop a telemedicine app with MVP attributes, the below-mentioned features are primary.
Real-Time Audiovisual Appointment
Through this feature, patients and healthcare service providers and doctors can see and communicate with each other in real-time. To ensure such communication's security and privacy, the telemedicine app development company must make this feature fully HIPAA compliant. The streaming video quality must be very good to facilitate the detection of vital signs by the doctor.
Peer-to-Peer Chat Messaging
This feature will allow healthcare practitioners and patients to communicate and stay in touch through chat messaging. This feature allows doctors and professionals to give instructions, make prescriptions and know about any specific problem patients are facing. Thanks to peer-to-peer chat messaging, doctors, medical professionals, and patients can constantly communicate using the app.
Backend database in any app serves to store app data and make them accessible to the app users. The telemedicine app's backend database will securely store all patient information, including patient authentication data and credentials, personal and medical history, lab test data and test images, diagnosis information, treatment and medication data, medication schedule, etc.
To build a doctor on-demand app, an appointment scheduling feature is to be given utmost priority. Many telemedicine app users, particularly the doctor's on-demand app, particularly use this feature to fix appointment schedules with the doctors. There must be an appointment tool to allow patients to schedule and fix appointments with doctors and medical professionals. The appointment scheduling feature should allow ease of making appointments on different dates and preferred timing.
When your basic MVP app is live and running, you can add value with some advanced features to make the app richer with better UX attributes. Your telemedicine app development company can introduce these advanced features through future updates.
All the features and functionalities of telemedicine apps that we explained above need to be designed and built with the appropriate technology stack. The choice of technology stack also depends on the app budget. Now that we gave a fair idea of the key telemedicine app features, functions and budget constraints, let's discuss the technologies and tools required to develop a telemedicine app.
Now that we have explained the key features and required technology stack to develop a telemedicine app project, it is important to know the exact steps leading to developing a robust and feature-rich telemedicine app. Here we describe the steps involved in telemedicine app development.
Market and Competitor Analysis
Who is going to use your app, and how it delivers something unique and better than other competitor apps? Based on this, make a business model that defines how you will earn through the app. If you build a doctor on-demand app, you need to plan a different budget from a clinical lab app to book medical tests. When your objective is set, you need to plan the app budget and accordingly make a plan to start the development in phases.
You need to do a deeper study of all the telemedicine apps that are popular in the market and know their features and shortcomings. You need to understand the key factors behind their success and what is missing in these apps. At the same time, you need to evaluate each app's development budget separately and accordingly plan your app's budget.
Make a Plan for the App Infrastructure
Based on the project requirements and how your app is going to earn revenue, you need to come with a plan to achieve your target. The first and foremost thing you need to plan is the data infrastructure of the respective telemedicine app, how the app will use various features, and the key functionalities you need to decide.
An app's look and feel are crucial to impact the user engagement and business conversion of an app. This is where the UI/UX design plays an important role. The UI/UX design will help decide the app's look, feel, layout, and navigation elements. This is one area where you cannot compromise, and you need to use the best design prototyping tools and ensure extensive A/B testing for each UI/UX element.
For any app project, project management plays the crucial role of sewing together different facets of an app development project. The entire app project needs to be guided by a professionally skilled and experienced Project Manager. An experienced project manager versed with software development best practices, the latest methodologies, customer communication protocols, and project workflows can make a difference with an app project's outcome.
Next in line is Quality assurance and testing. The QA testing will ensure optimum quality, app performance and smooth functioning of a telemedicine app. Evaluating performance issues, detecting bugs and coding errors, addressing common pain points in the user experience, quality assurance, and testing in many ways help your app project stay on the right track.
Optimize Marketing Channels
No app project just on its own can get popular and well known unless and until a solid marketing strategy backs it. But as the app market is getting extremely competitive, app marketing starts way before the launch date. As the app marketer, you need to stay on the advanced footing to reach your audience soon after the app idea is shaped and enter the development lab.
Before the app is launched, you need to have a solid pre-launch marketing plan ready and rolling. You need to create buzzwords, target specific marketing channels and reach out to an audience for whom the app is really useful.
As per the social channels your audience prefers and the content your audience likes, you need to have an ideal marketing and content strategy for your telemedicine app.
Before we decide to assess the development cost of a telemedicine app, let us take it into cognizance that telemedicine apps can vary in terms of objectives, features and user experience attributes.
For the present course of assessment, we can take the project to build a doctor on-demand app involving video and audio calling and chat messaging features. The cost components can be assessed in the four stages mentioned below.
Business Analysis of the App
The business analysis is the stage in which extensive research is carried out to find out the app features addressing specific user demand, the competitor app markets, useful features and scope of development, and the target audience's specific requirements. The market and audience analysis and concept development may involve $2000 to $5000 cost.
User Interface (UI) and User Experience (UX) Design
One of the major cost components in any app project is User Interface (UI) and User Experience (UX) design. Telemedicine app can hardly be an exception in this regard. Based on the app idea and the specific attributes, the designer must create the user interface (UI) and user experience (UX). The cost of UI/UX design may range from $5,000 to $8,000.
Development and Support
The principal cost component refers to the core development and support. The basic and minimum feature set that we explained above may require a budget of $75,000 for building app versions for iOS, Android, and web.
Finally, you need to have a good marketing budget involving both pre-launch buzz creation, app launch event and post-launch app marketing budget. Typically for a new telemedicine app, the initial marketing budget before or after launch can be around $5000 per month.
We have explained almost every detail regarding the key steps, features and budget estimation for a telemedicine app project. In this respect, it is worth remembering that the app budget may also involve other cost components and considerations if you add many advanced features. We only tried to make an estimate based on the elementary features.
Raza is a tech entrepreneur with an experience of working with 500+ clients. His key expertise is around tech consultation, where he guides people on how to successfully build digital softwares for their businesses.TALK TO RAZA!
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