Types of eCommerce Mobile Apps

Online shopping has changed how we buy and sell. One big part of this is the boom of phone shopping apps. If you're thinking of making one, you might wonder: What kinds of shopping apps are out there, and which is right for my business? Knowing the different shopping apps is very important. It's about more than just making an app with basic features. The right kind of app shapes the whole shopping feel, changes how you talk to your customers and sets your online store's vibe. From an app for just one brand to a big online store with many sellers, there's much to pick from.

This piece will discuss the various types of shopping applications. Some are for businesses selling to other businesses. Others are for stores selling straight to people like us. Some apps gather many products in one place and ones where customers can sell stuff to each other.

Each kind of app is special. Do you need to set prices for selling in bulk, or do you want to focus on selling to everyday shoppers? How does the tech side change for each kind, and how can it help your store?

Using what we've learned from making eCommerce apps, we want to explain the main ideas of each app type, show you some examples from our work, and help you make a clear choice. Whether you're a newbie or a seasoned seller aiming for an online presence, this guide will take you in the appropriate direction. Ready to learn about the world of shopping apps? Let's get started!

Types of eCommerce Mobile Apps:

Stepping into electronic commerce, the diversity of app choices can be staggering. Picking the correct type of app, be it through an app builder or a custom route, can make or break your eCommerce business. Whether a streamlined B2B platform catering to businesses or a user-centric B2C app delighting individual shoppers, each has unique features and challenges. Additionally, the landscape is enriched by aggregator apps, uniting multiple sellers and dynamic C2C platforms, turning every user into a potential seller. But how does one determine which route aligns with their vision? Which platform can truly harness the power of online shopping, offer enhanced features, and promise growth? Let's explore each type.

Business-2-Business (B2B) Apps:

Business-2-Business (B2B) apps are specialized platforms designed primarily for business-to-business transactions in the diverse eCommerce application types. These are different from your usual customer-facing apps. Instead, they cater to the intricate needs of businesses buying from and selling to other businesses.


Wholesale Pricing Features: Unlike B2C apps, where prices are often fixed, B2B apps provide dynamic pricing, adjusting according to the volume or frequency of orders. These pricing structures align with the requirements of businesses, enabling them to gain more value from bulk purchases. The greater your purchase, the more favorable the offer.

Bulk Order Functionalities: Imagine a restaurant ordering ingredients or a manufacturing unit sourcing raw material. The quantities involved are immense. B2B apps streamline this bulk ordering process, often integrating features that allow businesses to set recurring orders, customize order specifications, or even automate the procurement process based on predetermined parameters.

Integration with Business Software: The role of a business analyst isn't limited to understanding market trends. When businesses utilize B2B apps, integrating with existing software solutions like CRM or ERP systems becomes imperative. This integration guarantees smooth data transition, enhancing processes from stock management to sales predictions.

Wholesale Marketplaces: Think of vast online platforms where manufacturers, distributors, and wholesalers converge, showcasing their products to businesses worldwide. An example would be Alibaba, where businesses can source everything from machinery to apparel in bulk.

Specialized B2B Platforms: These are niched platforms catering to specific industries. For instance, a platform dedicated to the pharmaceutical industry would connect drug manufacturers with pharmacies, hospitals, or even research institutions. Such platforms facilitate transactions and often provide industry-specific tools, from advanced search filters to detailed product specifications.

The rise of B2B apps in the digital arena goes beyond a fleeting trend. It shows how companies are changing in today's online world. While earlier B2B transactions involved lengthy processes, face-to-face meetings, and cumbersome paperwork, today's B2B apps provide a more efficient, scalable, and globalized approach.

However, diving into B2B app development, whether a hybrid mobile or a dedicated platform, raises several questions. How does one build a successful B2B app that businesses trust? What benefits should one aim to offer? And most importantly, how does one differentiate in an already bustling market?

For companies thinking about starting with B2B apps or those trying to improve what they have, it's important to get the details right.

Business-2-Customer (B2C) Apps:

Business-2-Customer (B2C) apps contain eCommerce mobile solutions tailored explicitly for businesses aiming to engage and transact directly with their end consumers. Unlike the B2B business model, which focuses on bulk dealings between businesses, B2C platforms prioritize the individual consumer, ensuring their shopping experience is seamless, engaging, and fulfilling.


Consumer-Centric Features: One of the highlights of B2C apps is their focus on the individual shopper. These apps often integrate features like personalized recommendations, loyalty rewards, and tailored promotions. These tools recognize and reward frequent shoppers, enhancing user loyalty and encouraging repeat purchases.

Streamlined Checkouts: Speed and convenience are at the core of mCommerce platforms. B2C apps often come with simplified checkouts, incorporating various payment gateways, one-click checkouts, and even options for saving multiple delivery addresses, ensuring users have a hassle-free shopping experience.

Integration with Marketing Tools: B2C marketing is dynamic. To keep pace, these apps integrate with various marketing tools, enabling features like push notifications, retargeting ads, and email campaigns. This not only helps in re-engaging past customers but also attracts potential new ones.


Amazon: Touted as one of the best eCommerce mobile solutions globally, Amazon's app epitomizes the B2C model. From a vast product range of personalized recommendations to easy returns, it offers everything a consumer seeks from a mobile shopping experience.

ASOS: This fashion-focused app, catering to the younger demographic, combines shopping with a heavy dose of fashion inspiration. Its integration with social media trends and influencers makes it a go-to for many fashion-forward consumers.

Nike: Beyond just a retail app, Nike's platform integrates shopping with brand experience. From exclusive release customizations to AR try-ons, it pushes the boundaries of what B2C apps can achieve.

ESP Tiles: An excellent app example from IndianAppDevelopers very own B2C app collection is our app - ESP Tiles. It is a 94-page catalog turned into an app, which has made the entire process of booking tiles hassle-free. It lets customers see the availability of tiles in real time. It has built a seamless connection between customers & distributors & put a stop to all the communication problems that were occurring. ESP Tiles not only acts as an amazing eCommerce solution, but it is also a smart AI tool that suggests the kind of tiles that can be bought using room metrics & dimensions. The eCommerce solution efficiently lets you search, filter, browse, and order, reducing staff hours in mundane work yet increasing the total number of bookings daily. It is a wholesome product that is surely hit in the Tiles market.

Exploring the realm of eCommerce applications can be overwhelming, given the multitude of choices present. Questions like, "Which of the commerce mobile platforms should I choose?" or "What features will best serve my consumers?" often plague entrepreneurs. But, understanding the nuances of B2C apps, with their consumer-first approach, can be the first step towards establishing a successful commerce business.

While B2C apps cater to a broader audience, ensuring their top-notch design, functionality, and user experience is crucial. After all, in the competitive landscape of mobile eCommerce, the subtle features, smooth interfaces, and exceptional user experiences often differentiate a good app from a great one.

eCommerce Aggregator App:

An eCommerce Aggregator App is a digital marketplace bringing together multiple sellers to offer a wide range of products or services under one virtual roof. Much like a shopping mall that hosts various individual brands in physical stores, these aggregator apps provide a platform for various vendors to reach their potential customers, all within a single mobile shopping app.


Wide Product Range: One of an aggregator app's standout features is its extensive offerings. Whether it's fashion, electronics, or home essentials, users are spoiled for choice, all thanks to the diverse vendor participation.

Unified User Experience: While the products come from different vendors, the shopping experience remains consistent. The user journey is streamlined and uniform, from search functionalities to checkout processes.

Vendor-specific Promotions: With multiple sellers vying for attention, consumers can often avail of exclusive discounts, loyalty programs, and special offers from individual vendors.

Integrated Review and Rating Systems: These apps typically have robust review and feedback mechanisms. Customers can rate and review specific vendors or products, which aids in maintaining quality control and helping other users make informed decisions.

Secure Payment Gateways: To ensure user trust, aggregator apps usually integrate multiple, secure payment options. Transactions are seamless and protected, Whether through credit cards, digital wallets, or net banking.


Etsy: Catering primarily to the handmade, vintage, and unique product categories, Etsy stands out in the aggregator market. It provides solo artisans and small enterprises a stage to connect with an international audience.

Zomato: Venturing beyond tangible products, Zomato is an aggregator for restaurants. Users can browse eateries by cuisine, location, or rating and order food from their preferred restaurants.

Booking.com: In travel and hospitality, Booking.com operates as an accommodation aggregator. From five-star hotels to quaint bed and breakfasts, users can find and book their ideal stay based on their preferences and reviews from other travelers.

Stepping into eCommerce, a budding entrepreneur might ponder, "Which type of app suits my business vision? Standalone eCommerce platform or aggregator model?" Or "How can I ensure the quality of vendors on my aggregator website?" With the rising popularity of mobile shopping apps, the aggregator model provides a lucrative opportunity. It offers an expansive marketplace for vendors and a one-stop shop for consumers. By understanding its dynamics, businesses can leverage its potential, ensuring they survive and thrive in the competitive world of electronic commerce. As you delve deeper into eCommerce mobile solutions, remember: it's not just about transactions; it's about creating lasting relationships with your consumers.

Customer-2-Customer (C2C) Apps:

Customer-2-customer (C2C) Apps are platforms that facilitate commerce between private individuals. Instead of buying products from an established business, users buy and sell to each other directly. Often, these are peer-to-peer platforms allowing individuals to set up mini 'shops' or list items, bridging the gap between the seller and buyer.


User-Driven Content: These platforms are heavily reliant on user-generated content. From product listings to reviews, the community drives the platform.

Trust-Based System: C2C apps often incorporate rating systems for both buyers and sellers. This peer review system fosters trust and helps ensure smooth transactions.

Integrated Payment Systems: Given the individual nature of sellers, C2C platforms offer integrated payment solutions. This ensures that even a casual seller can receive payments without complex setups.

Secure Communication Channels: Most C2C platforms offer in-app communication methods to protect privacy. This prevents the need for sharing personal contact details.

Responsive online store app interfaces: Considering the diverse range of products and services, a responsive design ensures that listings look great across devices.


eBay: One of the pioneering platforms in the C2C space, eBay offers a global marketplace for individuals to buy and sell almost anything. Its auction-style listings are particularly popular.

Facebook Marketplace: Leveraging its extensive user community, Facebook launched a Marketplace for users to showcase and explore products within their vicinity, facilitating direct in-person transactions.

OLX: A popular platform, especially in emerging markets, OLX allows individuals to post classified ads for a wide range of products and services.

If you're considering starting an online selling business, think, "Is the C2C way a good idea? How can I make sure people buy and sell safely on my website? How can I earn from a C2C app?" The cool thing about C2C is that everyone can buy and sell stuff. But there are tricky parts like making sure everyone trusts each other, checking if the stuff being sold is good, and sorting out any issues between buyers and sellers. If you can get these things right, C2C can be great. Especially nowadays, when everyone is online, many want to start a small business.


In the dynamic realm of online retail, having the appropriate shopping application for your enterprise is important. Whether you're selling to other businesses (B2B), straight to customers (B2C), or letting customers sell to each other (C2C), the right app can help. As we look closer at each type of app, one thing is clear: you've got to keep up with the newest stuff out there. Introducing fresh functionalities or integrating your app with additional business utilities can significantly impact. In short, it's not just about picking the right app but also about making it the best it can be with the latest tools. So, if businesses want to do well in the long run, they've got to spend time understanding, choosing, and improving their shopping apps.

Choose IndianAppDevelopers for cutting-edge eCommerce mobile app development solutions. India's top developers craft seamless, revenue-driving apps tailored to your business. Boost your online retail business with us!

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Written by
Juned Ghachi is the CEO of IndianAppDevelopers, a professional mobile app development company in India for full-cycle mobility solutions. Having 10+ years of experience in the digital marketing field, he excels at offering the best technical advice to clients.

Do you want to develop an app or website? Talk to Raza and get started!

Raza is a tech entrepreneur with an experience of working with 500+ clients. His key expertise is around tech consultation, where he guides people on how to successfully build digital softwares for their businesses.


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