People increasingly prefer to make purchases online as they can finish browsing, comparing, and making orders all in one go just by tapping on their handheld screens. No wonder e-commerce mobile app development continues to remain one of the most popular app niches all around the world.
According to Statista, by the time 2022 ends, the global sales from mobile eCommerce will cross $432 billion in volume, which is a whopping $148 billion increase from what it was in 2018. With such staggering figures glaring around, it is natural for many small and medium businesses to develop an eCommerce mobile app for their brand.
But despite the huge opportunities, e-commerce mobile app development only guarantees success if you know how to shape your app to grab the target audience’s attention and convert sales. Here we provide a guide for your help.
To develop an eCommerce mobile app, you first need to consider the various types of e-commerce apps in the market. Here we explain these different e-commerce mobile app categories and their attributes.
This is a type of eCommerce mobile app through which other businesses can make purchases of their needful. Hence these apps are called B2B e-commerce apps. Typically, apps that allow retailers to make wholesale purchases for their shops or online stores fall under this category. Chinese e-commerce giant Alibaba belongs to this category.
B2C e-commerce mobile app development is the most popular and common. Most of the eCommerce apps from where end-user customers make their purchases directly are B2C apps, and the vast majority of e-commerce apps, including Amazon, fall into this category.
Another popular category, the eCommerce aggregator app, lists many local businesses allowing customers to choose their preferred seller and make orders through the aggregator app. Food aggregator apps or grocery aggregator apps fall under this category.
As per this e-commerce business model, the customers can make sales and purchases among themselves through an e-commerce app platform. Apps like Etsy or OLX fall under this category.
Before you hire an e-commerce mobile app development company for the project, you must conduct extensive market research. You know both your audience market and the competitors closely. This will help you decide better at every step of the project.
Why will customers prefer using your app instead of opting for Alibaba, Amazon, Etsy, eBay, or others? What are the key value propositions that your target audience is looking for? You can successfully develop an eCommerce mobile app when you figure this out. At the same time, you need to analyze the competitors and their strengths and shortcomings so that things work better for your app.
As a crucial step, you must consider eCommerce mobile app development cost as a key aspect of your entire project planning. It is always important to remember that prominent and leading e-commerce apps are developed over time as they continue to taste success gradually.
So, you only need to put part of the show together with the first release. Plan for an incremental release starting with the elementary app features followed by more advanced ones based on customer feedback.
Do you aspire to build one native app at a time instead of embracing the “build once and run everywhere” approach of hybrid development? If you want to go for native development just for an improved customer experience despite a higher eCommerce mobile app development cost, you probably didn’t consider cross-platform development.
With cross-platform development, you can reuse maximum code across platforms while using native UI components for a platform-specific look and feel. Consider hiring an eCommerce mobile app development company with native and cross-platform expertise for better guidance.
To develop an eCommerce mobile app that can make an impression and gradually deepen that impact over time, you need to plan your app features meticulously. You must maintain the initial release’s basic e-commerce app features and user experience. But you can always let advanced features wait on the sideline and take them in based on the user’s pain points and feedback.
Any eCommerce mobile app development company with an excellent reputation and experience knows that it requires judging market traction to stabilize the features and UX attributes, so embracing incremental development is the right thing to do. Some must-have and elementary features for any e-commerce app include dynamic product listing with multiple components, user registration and login with social credentials, user panel, shopping cart, push notifications, in-app messaging support, integrated e-wallet, and other payment channels, etc.
Some advanced and nice-to-have features for e-commerce mobile apps include chatbot support, multilingual support, GPS map and navigation support, voice search, AR-based shopping experience, etc.
When you have the project details precise and go to hire an eCommerce mobile app development company, you need to understand the standard technologies used for e-commerce app projects worldwide.
The standard and widely popular backend technologies used by eCommerce mobile app development companies include operating systems such as iOS, Android, and Windows, Web Servers, languages such as Java, Python, Ruby, PHP, and Swift, and frameworks like NodeJS, etc.
The common database systems used in e-commerce app projects include MySQL, MongoDB, PostgreSQL, Firebase, DynamoDB, and others.
Since you are trying to shift the tried and tested e-commerce experience to mobile platforms, there are some critical considerations for such projects. For any eCommerce mobile app development company, these 3 areas offer the ingredients of no less than an acid test. Let’s have a quick look at them.
When signing in to an eCommerce app, customers must disclose their personal information, including their contact details and financial data. Handling such sensitive data requires trust; hence, you need to ensure the safekeeping of this trust by proactively eliminating all kinds of security vulnerabilities.
Stronger authentication measures, data encryption, a powerful threat and anomaly detection mechanism, a private cloud, and strong access rules are key to maintaining strong and impenetrable e-commerce security.
Since every e-commerce business vies for continuous growth, the app should be made to accommodate this constant growth. This requires a highly scalable information architecture that can rapidly scale capacity to accommodate more user requests and app functions.
Finally, stable app performance without glitches and crashes is the key to success for any e-commerce app. The app should not experience crashes and should load in less than two seconds, irrespective of the traffic volume. The app must be updated frequently and allow frequent iterations based on user feedback to maintain such stellar performance.
Last but not least, we must give a glimpse of the eCommerce mobile app development cost to help your assessment of the project budget. Though it is impossible to determine accurate prices, we can at least understand the variables that impact the eCommerce app development cost.
The number of app features, target mobile OS platforms, UI/UX design complexity, etc., impact the eCommerce mobile app development cost. The cost also varies based on the developer’s location and where the business hails from. For example, the hourly rates of e-commerce app developers will be highest in North America and most of Western Europe. At the same time, the cost will be much lesser in Asia, East Europe, and even South America.
In case you are still looking for the final app development cost of an eCommerce mobile app. Consult a reliable mobile app development company like IndianAppDevelopers for top-notch custom app development solutions.
IndianAppDevelopers make high-performance eCommerce mobile apps at 15% to 25% lower cost than other mobile app development companies. The cost of making an eCommerce mobile app from IndianAppDevelopers can range from $15000 to $120,000 depending on customized complex apps. Hire an app developer team in India on a short-term, retainer, or long-term basis to build a new eCommerce mobile app from scratch that is competent enough in custom app solutions.
To cut it short, eCommerce mobile app development, despite all the development challenges, can help you shape a thriving success story when you do things correctly. A decision taken in a rush and executed in an equal rush cannot ultimately deliver a sustainable platform that customers feel to have a bond with. This is why e-commerce projects need the most meticulous planning among all the app categories.
You know the huge business opportunities in an eCommerce app waiting for you. But the question is, can you sacrifice your energy and continuous focus to make it through? Let’s not forget many e-commerce app projects fail to create an impact because they consider it a side business alongside their existing ones. Change your attitude towards mobile e-commerce, consider it the next significant gateway to opportunities, and everything else is bound to change.
Raza is a tech entrepreneur with an experience of working with 500+ clients. His key expertise is around tech consultation, where he guides people on how to successfully build digital softwares for their businesses.TALK TO RAZA!
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