How to Choose the Best Option Between a White Label Event App and a Container App

Do you know how these two categories of apps differ from one another? Your event requires you to make the correct choice. Learn how to choose it.
White-label apps and container apps are the two major methods used in the event planning industry to create an event mobile app for your company. Before making a choice, it is critical to comprehend how the two differ because each has advantages and disadvantages.

We believe that, at this point, it is the right time to tell you that building an app (either white-label or container) does not exclude building a website or web app for your event. Furthermore, it is advisable to have both.

Websites can be browsed using an Internet browser without having to be downloaded. They are compatible with and adapt to all systems and gadgets. If websites are created using the best website builders (Wix, Squarespace, SITE123...), they are responsive and appear fantastic on both desktop and mobile devices. For them to work, there must be operational Internet access. Users do not need to download anything because they update themselves automatically.

In contrast, in order for mobile apps to work, they must be installed and launched. Of course, they must first be downloaded from the app store. They have access to native device features like GPS because they were designed for specific platforms (Android and iOS). Apps for mobile devices can function without a persistent connection to the Internet. Compared to online apps, they are quicker and frequently offer a better user experience. Users must download updates from the app store when they become available.

But, right now, the two primary categories of event apps available on the market white-label applications and container apps are examined in this article. We will go through the main distinctions between the two so you can choose which is best for your company.

About a Container App

An event hosting app that ‘contains’ additional event applications is known as a container app. Consider it like an umbrella.

Why Container Apps Are Good

  • Cost-effectiveness: Because container apps may be utilized for several occasions, they are frequently more economical.
  • No coding knowledge necessary: Online self-service services can be used without any past programming or software development experience, though development requirements differ from app to app.
  • Immediate publishing and updates: Unlike customized, white-label event applications, container apps allow event organizers to update their apps immediately without needing to wait for app store clearance. Real-time updates throughout your event may now be communicated much more quickly and simply.
  • Greater flexibility: Compared to white-label apps, container app provides more freedom. This is because they can be easily changed to suit the requirements of each unique event and are helpful for various purposes.
  • Apps for containers can be employed for a variety of events, as was already indicated. If you organize several events at various times throughout the year, this is a huge advantage.
  • Moreover, according to Statista, the application container market is growing at a 30% rate and is expected to reach $4.31 million in revenue. Thus, there’s indeed great scope for container applications

Why Container Apps Are Not Good

  • Less design flexibility: Because you are restricted to the options offered by the container app, a made-to-order app for your event may not be the best option if you were hoping to develop one from scratch.
  • No App/Play Store recognition: Since your event app will be listed under the label of the container app, users will not be able to search for it in the App/Play Store.

About a White Label App

An event app that has been produced by a third-party business and afterwards branded with your business’ name and logo is known as a white-label event application. White label applications are just utilized for one occasion, unlike container apps.

Why White Label Apps Are Good

  • White-label event applications are simpler to brand because they are only utilized for one occasion. This implies that you can create a unique logo and branding for your business.
  • High degree of customization: Since white-label apps are created just for your event, they give additional customization options. This implies that you can create completely original software for your company.
  • Less competitiveness: Because white-label apps are just utilized for one occasion, there is less competitiveness within the app. This can be a massive advantage if you would not want your visitors to be influenced by other events.

Why White Labels Are Not Good

  • More expensive: Since white-label applications are created just for your event, they are frequently more costly than container apps.
  • White-label apps need more planning because they are only utilized for one event. Thus this is more necessary. This implies that before the creation process starts, you must clearly know what you would like your app to accomplish. Additionally, white-label apps must be separately certified by Google and Apple, a procedure that takes more time, money, and danger of rejection.

How to Choose the Best Option

It is time to choose the best app for your company now that you know the differences between white label and container apps.
Consider the following:


Consider using a container app if you have a tight budget to prevent overpaying for your event. You can save money by using event app providers who can divide the expense of creating and maintaining container applications across numerous clients and events.

White-label apps have become an alternative if you have a bigger budget. This is because they provide a higher level of personalization. After all, they can be created entirely app from scratch only for your event.

The Number of Events

You could create your white-label application for every event if you have a bigger budget and host many events each year. Container apps, however, can work just as well for this.


Container apps are the better option if time is of the essence. They don’t require as much planning and may be quickly and accurately altered for your event.

A white-label app is something to think about if you have more time. They give you complete creative flexibility in design and appearance but take longer to develop.


You will select a white-label application if your objective is to produce a wholly original app that is personalized to match your business.

Container apps offer the functionality you require if your objective is to develop an app that seems adaptable, quick to produce, and affordable.

The Importance of Brand Presence for Your Event

While container apps often offer catchy components that can be altered for each specific event, white-label apps could be branded to fit your company. Therefore, for this one, it truly comes down to taste, as both enable you to promote your brand.

Sponsorship Needs

You might have offered event sponsors a certain kind of digital showcasing. If so, you must pick a tech provider and an app type that enable you to fulfil that promise. If you stay in touch with your sponsors, you’ll be more inclined to make informed decisions for your event.

The Comparison between White Label Event Apps vs Container Apps in Terms of Experience

The App Downloading

  • When guests and partners download your white-label event app, they will:
  • Find the app by searching for the name of the particular event.
  • When users discover the app, they will see your trademark or another distinctive branding.
  • Download & install the app.

However, the procedure seems as follows for a container app. They will:

  • Look for the container application.
  • Check out the event app created by the business you selected, logo and identity.
  • Download & install the app.
  • Look for a certain event.
  • Take part in the event.

Consider brand awareness in this situation. Do people take a few seconds to look you up online, or do you prefer they immediately recognize your name and the name of your official event?

Creating a Unique Look

Regardless of what type of app you choose, you may make one that promotes your brand. The extent of brand image necessary for an event to succeed makes a significant difference.

A white-label event application is better if you want to promote brand recognition. You can select a certain colour pattern and app store emblem style.

However, a container app enables you to develop strong brand recognition if you want something other than that level of personalization (or if time is of the essence). It provides possibilities like editable banners, unique icons, and more.

Recognizing the Costs

Because more expenses are associated with designing and publishing a white-label event app, it is more expensive than a container app. You must select your app’s name, logo, splash screen, custom icons, colour scheme, and splash screen and create an Apple developer account.

Be aware of the price differences between container and white-label apps so you can select the one that best fits your budget. White label is a better option if the experience of a brand is key and you have the money for it. A container could be preferable, though, if time and money are too limited.

One final consideration when the contrasting container and white-label apps: consider your decision in light of the app’s potential for revenue. Both applications provide banner ads, which can help you recover some costs if you anticipate that event sponsors will be interested in purchasing them. Custom splash screens, however, are a feature exclusive to white labels.

Spending Time

A container app speeds up the process of creating and distributing your event since it simplifies it. As soon as the event is posted, the container app will immediately display it.

White-label apps do not work like that. You will need to have an Apple developer account, and the lengthy setup procedure can take up to six weeks.

So choose a container app if you only have a little time until your event starts. Choose a white-label event application if you have the time.

Giving Essential Items

Can you give bespoke icons, a specific colour palette, or splash screens if you want to use a white-label app? Is your staff prepared to invest the energy and time necessary to build the app properly? If the answer to both questions is affirmative, the white label seems to be a wise decision. If not, give a container app another looks.

The next step is selecting the ideal white-label event application for your event now that you know the key distinctions between them. Good luck, and have fun designing your event app regardless of which choice you select.

Final Thoughts

An examination of over 800 events that we will give as one of the final references in the post demonstrates that:

  • Sixty-six percent of users use white-label event applications.
  • A container app is used by 34% of consumers.

We have provided you with all the information necessary to make an informed decision between these app modules.

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Written by
Juned Ghachi is the CEO of IndianAppDevelopers, a professional mobile app development company in India for full-cycle mobility solutions. Having 10+ years of experience in the digital marketing field, he excels at offering the best technical advice to clients.

Do you want to develop an app or website? Talk to Raza and get started!

Raza is a tech entrepreneur with an experience of working with 500+ clients. His key expertise is around tech consultation, where he guides people on how to successfully build digital softwares for their businesses.


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