In the present scenario, when technology is growing at an unstoppable rate and smartphone ownership is touching record levels, it is not at all surprising to see that mobile apps of all types are experiencing a boom. The marketing industry is also continuously adapting technology to speak to the audience. One of these trending technologies that supplement the live, real environment with computer-generated inputs to enhance user experience is the Augmented Reality (AR). Over the past few years, AR has shown substantial growth and has hurled tech innovation into the mainstream with apps such as Snapchat, Pokemon Go, Ikea Place, etc.
AR has also demonstrated the great potential it has, especially for the marketing industry and leading digital markets are discussing ways to harness the potential of AR in mobile app marketing. An AR app development company that stays updated and uses AR for providing mobile app marketing solutions for different businesses can highly benefit from this technology while providing massive profits to their clients.
In simple words, it is the superimposition of virtual images or objects, generated through computer/mobile, on real-world, physical landscapes, using an enhanced camera and GPS system. The virtual graphics created using computers can transform the entire experience of a particular environment.
sing AR, a virtual object is added to a real-world scene, and it can be visualized as a part of the real scene. Many upcoming businesses and brands that are still trying to find their feet in their industry are considering AR as part of their marketing strategy. AR can boost their marketing greatly as it is an innovative way to engage customers. For instance, using Ikea Place, users can virtually check the products by placing them in their home. The interactivity offered by Ikea builds relationships and encourages customers to make the purchase.
Advantages of AR for mobile App marketing
AR is a great option for mobile marketing as both the business and the customers benefit from it. The marketing content produced using AR has the power to change the way customers feel and encourage transactions that are beneficial for both the buyer and the seller. The major advantages of using AR for marketing are:
After being clear about its objectives, an AR app development company needs to make it seem aware of the difficulties that have to be faced and overcome in AR-driven advertising. Here are the three significant challenges that need to be dealt with for successful AR marketing:
With their wide scope of marketing for different industries, AR apps are significantly in demand. Though the advantages of marketing through AR apps overpower the challenges, a particular business needs to evaluate both and chalk out a marketing strategy that best suits them. By using the best tools available in the industry impressive AR effects can be created to involve the users in a wonderful experience. The try before use feature provided by AR apps is highly in demand by different businesses and users and in no time, will be used more frequently by apps. Though the AR technology is still evolving, it will be beneficial to get involved with it from the beginning itself and grow with it.
Raza is a tech entrepreneur with an experience of working with 500+ clients. His key expertise is around tech consultation, where he guides people on how to successfully build digital softwares for their businesses.TALK TO RAZA!
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